Open Secret Raises Funds From Matrix Partners, Paytm's Head, Others

Open Secret has raised an undisclosed amount in a seed funding round led by Matrix Partners Paytm’s Vijay Shekhar Sharma and Snapdeal's Kunal Bahl & Rohit Bansal also participated in this round Mumbai based food and beverage startup Open Secret, on Thursday (December 19), announced that it has raised an undisclosed amount in a seed funding round led by Matrix Partners India. The round also saw participation from angel investors such as Paytm founder Vijay Shekhar Sharma, cofounders of Snapdeal Kunal Bahl and Rohit Bansal and CEO of Godrej Consumer Products, Vivek Gambhir. Open Secret will utilise the freshly raised capital to scale up the capabilities in technology, strengthen the team and expand omnichannel distribution presence. Founded by Ahana Gautam and Udit Kejriwal in 2019, Open Secret offers healthier options in food items such as cookies. The startup has launched its first set of nutty cookie products targeting the increasing consumer preferences for healthier snacks, with an emphasis on tiffin consumption. With the first set of products, the brand is targeting the sweet snacking category which hasn’t innovated much in recent years. Protein bar brand ‘And Nothing Else’ (ANE), which claims to be a clean food company, in November, raised an undisclosed amount from Matrix Partner in a seed funding round. In February this year, Matrix Partners also led an INR 70 Cr ($ 9.8 Mn) equity financing round in Gurugram-based milk delivery startup Country Delight.