#StartupsVsCovid19: LogiNext’s Dhruvil Sanghvi On Tapping The SaaS Opportunity In SMBs

However, the Covid-19 situation may force SMBs to adopt digital tools and software products Global enterprises have also become more open to buying India’s software and SaaS products. SaaS giants such as Zoho, FreshWorks, Druva and Icertis have reached businesses in sectors such as healthcare and ecommerce besides large conglomerates. However, many SaaS companies could not reach Indian small retailers due to the tech-shy nature of this audience. This has come as an opportunity for SaaS players to reach small retailers as they will now be forced to adopt technology tools. They have been fishing for it, but they never actually spent money to use them, said Dhruvil Sanghvi , CEO of LogiNext in Inc42’s ‘Ask Me Anything’ series as part of our #StartupsVsCovid19 campaign. According to Sanghvi, SaaS for SMBs is the white space in the market right now, as there is no significant player currently and none with more than $1 Bn in revenue. LogiNext is also focussing on rolling out important features, which makes customers see more value from the existing technology. “And number two, it creates a recall in the customer’s mind that these guys actually proactively did more when I needed it. Most SaaS companies have failed at selling to Indian small retailers even though their participation has been pertinent from the beginning to scale up businesses.