ISRA Announces 18 Musical Stars for Sangeet Setu Virtual Concerts

India’s singing legends and stalwarts have come forth in an extraordinary line-up to perform in a show of solidarity with the people at the forefront of the battle against COVID 19. The concert is blessed by Lata Mangeshkar and the artist line-up will include Asha Bhosle, S.P. Yesudas, Udit Narayan, Anup Jalota, Pankaj Udhas, Kavita Krishnamurthy Subramaniam, Sudesh Bhonsle, Suresh Wadkar, Talat Aziz, Alka Yagnik, Kumar Sanu, Hariharan, Shankar Mahadevan, Sonu Nigam, Salim Merchant, Shaan and Kailash Kher. About the initiative, creative director Manish Baradia of Moving Pixels Company, said, “This is not just a concert series, it’s a national movement. Speaking on behalf of Be.Live, Sukrit Singh added, “The O2O (Offline to Online) concert belongs to the nation—our feed is free for anyone who can get to a screen. We appeal to every OTT, TV or digital channel to stream the content for free and show solidarity with the current battle.” The feed of the virtual concerts will be available on several OTT platforms including MX Player, Hotstar, Vodafone Play, Flipkart, Jio TV and Sony LIV as well as on Doordarshan. Nigam said, “Every Indian, be it an official, a health worker, an essential services provider or a citizen at home, is contributing in this battle. Echoing a similar sentiment, Kher opined, “From birth to infinity, from the darkness to the light, music fills all the emptiness of life. On behalf of ISRA, we come together as a family to sing for you all to spread positivity among all of us in this dark phase, bringing entertainment for enlightenment and cheer.”