India goes online in lockdown - ET Telecom

New Delhi: India is learning to go online for paying bills, banking, shopping, work and even praying during the covid lockdown and this will be the new normal, according to Gipsi Research. "This will continue to be the new normal", the report says on consumer behavior by the insights division of Tonic Worldwide. 'Covid Fear Factor ' has upped the HQ (Hygiene Quotient) and high personal and public hygiene standard is going to be the new normal, the research found. The Gipsi survey reveals that 90% consumers intend to continue with the new hygiene standards adopted. The HQ quotient was high online with 5,437 per cent increase in searches related to sanitizers, 3,460 per cent increase in searches related to handwash and increase in 'How to wash hand' searches by 643 per cent.The research reveals that India is not living in the ' present'! Nostalgia of old tV Shows is overwhelming with 21 per cent jump in viewership number on TV, 13,323 conversations and content around #OldTVshow, 60 times higher viewership for DD' s 9AM to 9PM between 26 th March 9 th April. The searches for 'quit smoking' have shot up 28.50 per cent within a month. Content around 'quit smoking' and the hazardous nature of the habit, with respect to Covid-19 is high, however, data suggests that the consumption hasn 't gone down, the research says. "They will continue to take interest in cooking even post lockdown", the research said. Women are either wearing " night clothes " or Athleisure Lack of comfortable 'Home wardrobe '' is a new realization and that is very much on the list of things to buy asap, the research found.