Great ideas can never be locked down: FCB India’s Rohit Ohri

Having held brands such as Amul, Tata, Indian Oil, Hamdard, Horlicks, etc., over the years, FCB Ulka has blown into one of the top fully integrated marketing communications companies. With close to three decades of experience, Ohri has been able to catapult brands into fame and the vision stays the same even during the ongoing lockdown. But our 600+ factories are working night and day manufacturing ideas that build our brands and our clients’ businesses even in these hard times. We believe these ideas will help our clients’ brands unlock new, meaningful and authentic connections with their consumers. We are heavily emphasizing on L&D, where we offer our employees with a list of courses they could undertake from various organisations. We have a very young talent in our agency and I thought they would get distracted and in the process not be able to work at optimum levels. Understanding what’s happening around the world and how people are coping in the current times is helping each one of us create our own playbooks. If an agency is looking to bounce back strongly from a crisis, it will need a highly motivated and talented team. If we come out of this quickly and there are enough incentives and economic packages by the government to help the industry come back on their feet, then we could be restricted to between 10 to 20 per cent of de-growth over 2019. If we really want to kickstart our business and quickly move into a recovery phase we need to help clients connect with their consumers in the new normal.