1486458325_3CL5vi_digital-platform.jpg As the fight against COVID-19 pandemic continues, the country has seen tumultuous changes with the increasing number of cases resulting in an entire nation’s lockdown. With programs now available, combined with technological advancements, businesses can now consider ways to stay active and connected with their customers in the current challenging environment. It can be helpful for businesses to be active on social media channels, especially during this time when people are not venturing outside, yet are trying to stay connected with family and friends. With businesses being concerned about the impact that critical events may have on their relationship with customers, loyalty and trust are being put at stake. Depending on the type of business, one can offer rewards based on products purchased/ services availed or amount spent. Rewards and loyalty programs can be a cost-effective way to nurture customer relationships and provide a competitive edge over other players in the market. Businesses can use their blogs to post content explaining their sanitizing processes and operational changes and then share it across social media. Nikhil leads strategy, business growth, operations and customer care for GoDaddy in India as its Vice President & Managing Director. Having spent time in Russia and Central Asia managing public education projects, Nikhil also holds a Diploma in Russian language. He is based out of New Delhi, and his other interests include running marathons, biking, obstacle and adventure sports, traveling and exploring new destinations.
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